The majority of smallholder coffee farmers lack access to high-value markets for sustainable coffee. They are excluded not necessarily because their practices fall short of sustainability standards, but because the economics of verifying their activities are more challenging. Their farms are smaller, they are not organized into groups, their supply is not aggregated consistently, and they live in harder-to-reach places.
At Enveritas, we aim to help all coffee farmers participate in a globally sustainable coffee industry. Our focus is on unorganized smallholders. We offer a different way of addressing sustainability—an approach that highlights what producers are doing well, while encouraging a deeper understanding and commitment to solving the most challenging sustainability issues.
We provide producers with free verification of their sustainability practices. We collect data and share insights that allow partners to benchmark practices and interpret sustainability results in a local context. We promote honest conversations among producers, buyers, and the trade, supported by a common understanding of issues in the supply chain. These are the starting points, we believe, for meaningful change and impact.
We have developed a new methodology for conducting farm- and processor-level assessments, adapted for a wide range of producer types and tailored to local conditions. We take a statistically robust approach to sampling and data quality monitoring—from geospatial analysis to on-the-ground observations—in order to offer assurance and insights with high levels of confidence. Our field assessments are evaluated against our standards, which cover three pillars of sustainability: social, environmental, and economic.